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Privacy Policy

Last Updated On 31-Mar-2025
Effective Date 10-Jul-2024

Introduction

This Privacy Policy describes the policies of Monark Inc. (“Monark”), 520, 1011 – 1 Street SW, Calgary, AB T2R 1J2, Canada, email: [email protected], phone: 403-971-5815 on the collection, use and disclosure of your Personal Information (as defined below) that we collect when you use our website (www.leadwithmonark.com) (the “Website”) and/or our application (app.monarktech.ca) (the “Monark Application”)  (collectively, the “Service”). By accessing or using the Service, you are consenting to the collection, use and disclosure of your Personal Information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.

We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Website. The revised Privacy Policy will be effective 180 days from when the revised Privacy Policy is posted on the Website and your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.

Definitions

“Cookie” means Trackers consisting of small sets of data stored in the User’s browser.

“Data Controller” or “Owner” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Information, including the security measures concerning the operation and use of the Monark Application. The Data Controller, unless otherwise specified, is the owner of the Monark Application.

“Data Processor” or “Processor” means the natural or legal person, public authority, agency or other body which processes Personal Information on behalf of the Controller, as described in this Privacy Policy.

“Data Subject” means the natural person to whom the Personal Information refers.

 “Personal Information” means any information that directly, indirectly, or in connection with other information allows for the identification or identifiability of a natural person.

“Sale” means any exchange of Personal Information by Monark to a third party, for monetary or other valuable consideration, as defined by the applicable privacy U.S. state law. Please note that the exchange of Personal Information with a service provider pursuant to a written contract that meets the requirements set by the applicable law, does not constitute a Sale of your Personal Information.

“Sensitive Personal Information” means Sensitive Personal Information means Personal Information that reveals information considered sensitive according to applicable privacy laws.

 “Share” or “Sharing” means any sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s Personal Information by the business to a third party for cross-context behavioral advertising, whether for monetary or other valuable consideration, including transactions.

“Targeted Advertising”  means displaying advertisements to a consumer where the advertisement is selected based on Personal Information obtained from that consumer’s activities over time and across nonaffiliated websites or online applications to predict such consumer’s preferences or interests, as defined by applicable law.

“Tracker” means any technology – e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of Users, for example by accessing or storing information on the User’s device.

“Usage Data” means  information collected automatically through the Monark Application (or third-party services employed in the Monark Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use the Monark Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Monark Application) and the details about the path followed within the Monark Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

“User” means the individual using the Monark Application who, unless otherwise specified, coincides with the Data Subject.

How We Use Your Information

We will use the Personal Information that we collect about you for the following purposes:

  • To administer, plan, and manage the relationship with individuals and to communicate with individuals;
  • To provide individuals with requested information, products, and/or services;
  • To improve our products and services, to improve your experience, to develop and conduct our business and operations, and for other internal business purposes;
  • To support the secure operation of the Monark Application;
  • To provide individuals with information on current and future products and services or other developments with respect to Monark and its affiliates and partners (in accordance with Canada’s Anti-Spam Legislation – see below); and
  • To comply with applicable legal and regulatory requirements or to protect our legal rights and property.

We only use or disclose Personal Information as reasonably required to facilitate the purposes listed in this Privacy Policy.

In some cases, we may Share Personal Information with third party service providers performing functions on our behalf, including, for example, vendors that provide information technology services or provide analytics or assessment services.

We do not otherwise use or disclose Personal Information unless we have an individual’s consent, we have a good faith belief that disclosure of the information is necessary to protect the rights or property of Monark, or we have a legal duty or right to do so.

We do not rent, sell or trade customer lists or other Personal Information.

Types of Information We Collect

The type of Personal Information that Monark may collect from individuals includes, for example, name, email address, address, phone number, and other information individuals choose to provide. Please see “Additional Information about the Monark Application” below for additional details on the types of Personal Information that may be collected using the Monark Application.

If you enable the Monark note-taker feature, we may collect and process meeting-related data to generate AI-powered notes and summaries.

Storage and Processing

We store Personal Information on our internal servers and/or with our services providers.

Our service providers may store and/or process Personal Information outside of Canada (including in the United States of America). When Personal Information is stored or processed outside of Canada, it may be subject to the laws of and be accessible by legal authorities in such other jurisdictions. We have taken appropriate technical, organizational, and legal steps to secure this information.

Marketing/ Promotional

We may use Personal Information to inform individuals of current and/or new products or services or other developments that we believe will be of interest to you in accordance with Canada’s Anti-Spam Legislation. Such communications may be made by way of telephone, text message, direct messaging, e-mail, fax or regular mail. You provide your consent to Monark and its affiliates and partners contacting you in this manner when you use our products or services. You may opt-out of receiving such communications by contacting us at the address below.

If we want to use your Personal Information for any other purpose, we will ask you for consent and will use your information only after receiving your consent and unless otherwise permitted or required by law.

Your Rights

Depending on the law that applies, you may have a right to access and rectify or erase your Personal Information or receive a copy of your Personal Information, restrict or object to the active processing of your Personal Information, ask us to share (port) your Personal Information to another entity, withdraw any consent you provided to us to process your Personal Information, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at [email protected]. We will respond to your request in accordance with applicable law.

Do note that if you do not allow us to collect or process the required Personal Information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your Personal Information was sought.

Cookies

To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy.

Security

The security of your Personal Information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your Personal Information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any Personal Information you transmit to us and you do so at your own risk.

We make every reasonable effort to ensure that Personal Information is accurate and complete. This may involve requesting further information or updates from you. We rely on you to notify us if there is a change to your Personal Information that may affect your relationship with us.

We retain Personal Information only as long as is reasonable to fulfill the purposes for which the information was collected, or for legal or business purposes.

Contact Us

If you have any questions or concerns about the use of your Personal Information, you may contact our Privacy Officer at Monark Inc., 520, 1011 – 1 Street SW, Calgary, AB T2R 1J2, email: [email protected]. We will address your concerns in accordance with applicable law.

Additional Information About the Monark Application

Types of Personal Information Collected

The Monark Application may collect the following types of information: Trackers, Usage Data, number of Users, session statistics, email address, login history, device information, IP address, browser information, operating systems, city, ZIP/Postal code, state, county, country, latitude (of city), longitude (of city), metro area, geography/region.

Personal Information may be freely provided by the User, or, in case of Usage Data, collected automatically when using the Monark Application.

Methods of Processing Personal Information

Personal Information processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated this Privacy Policy. In some cases, Personal Information may be accessible to certain types of persons in charge, involved with the operation of the Monark Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by Monark. The updated list of these parties may be requested from Monark at any time.

Detailed Information on the Processing of Personal Information

The services contained in this section enable Monark to monitor and analyze web traffic and can be used to keep track of User behavior.

  • Google Analytics 4:
    • Google Analytics 4 is a web analysis service provided by Google LLC. Google utilizes the Personal Information collected to track and examine the use of the Monark Application, to prepare reports on its activities and share them with other Google services. Google may use the Personal Information collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Personal Information is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
    • In order to understand Google’s use of Personal Information, consult their Privacy Policy here: https://policies.google.com/privacy?hl=en-US
    • Personal Information processed: number of Users; session statistics; Trackers; Usage Data.
    • Location of processing: United States – Privacy Policy – Opt Out.
    • Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.
    • This processing constitutes a Sale in the United States

 

  • Amplitude Analytics:
    • Amplitude Analytics is an analytics service provided by Amplitude Inc.
    • Personal Information processed: device information; email address; login history; Usage Data.
    • In order to understand Amplitude Analytics use of Personal Information, consult their Privacy Notice here: https://amplitude.com/privacy/archive/2023-09
    • Place of processing: United States – Privacy Policy.
    • Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.
    • This processing constitutes a Sale in the United States.
  •  Google Fonts:
    • Google Fonts is a typeface visualization service provided by Google LLC that allows the Monark Application to incorporate content of this kind on its pages.
    • Personal Information processed: Trackers; Usage Data.
    • In order to understand Google Font’s use of Personal Information, consult their Privacy FAQ here: https://developers.google.com/fonts/faq/privacy
    • Place of processing: United States – Privacy Policy.
    • Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

 

  • Amazon Web Services (AWS):
    • Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.
    • Personal Information processed: various types of Personal Information as specified in the privacy policy of the service.
    • In order to understand Amazon’s use of Personal Information, consult their Privacy Notice here: https://aws.amazon.com/privacy/
    • Place of processing: Canada – Privacy Policy.
    • Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

 

 

  • Google Cloud:
    • Google Cloud is a traffic optimization and distribution service provided by Google.
    • Personal Information processed: Usage Data.
    • In order to understand Google Cloud’s use of Personal Information, consult their Privacy Notice here: https://cloud.google.com/terms/cloud-privacy-notice
    • Place of processing: United States – Privacy Policy.
    • Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

 

  • Amazon CloudFont:
    • Amazon CloudFront is a traffic optimization and distribution service provided by Amazon Web Services, Inc.
    • Personal Information processed: browser information; city; country; county; device information; geography/region; IP address; latitude (of city); longitude (of city); metro area; operating systems; state; Usage Data; ZIP/Postal code.
    • In order to understand Amazon’s use of Personal Information, consult their Privacy Notice here: https://aws.amazon.com/privacy/
    • Place of processing: Canada – Privacy Polic
    • Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information; geolocation data.
    • This processing constitutes: a Sharing in California

Additional  Information for International Users

The information contained in this section applies to all Users who are residents in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska and Montana.

Notice at Collection

The following notice at collection provides you with timely notice about the categories of Personal Information collected or disclosed in the past 12 months so that you can exercise meaningful control over our use of that information.

While such categorization of Personal Information is mainly based on California privacy laws, it can also be helpful for anyone who is not a California resident to get a general idea of what types of Personal Information are collected.

  • Internet or other electronic network activity information
  • Identifiers
  • Geolocation Data
Your Privacy Rights Under U.S. State Laws

You may exercise certain rights regarding your Personal Information. In particular, to the extent permitted by applicable law, you have:

  • The right to access Personal Information: You have the right to request that we confirm whether or not we are processing your Personal Information. You also have the right to access such Personal Information.
  • The right to correct inaccurate Personal Information. You have the right to request that we correct any inaccurate Personal Information we maintain about you.
  • The right to request the deletion of your Personal Information. You have the right to request that we delete any of your Personal Information.
  • The right to obtain a copy of your Personal Information. We will provide your Personal Information in a portable and usable format that allows you to transfer data easily to another entity – provided that this is technically feasible.
  • The right to opt out from the Sale of your Personal Information; We will not discriminate against you for exercising your privacy rights.
  • The right to non-discrimination.
Additional rights for Users residing in California

In addition to the rights listed above common to all Users in the United States, as a User residing in California, you have

  • The right to opt out of the Sharing of your Personal Information for cross behavioral advertising.
  • The right to request to limit our use or disclosure of your Sensitive Personal Information to only that which is necessary to perform the Service or provide the goods, as is reasonably expected by an average consumer. Please note that certain exceptions outlined in the law may apply, such as, when the collection and processing of Sensitive Personal Information is necessary to verify or maintain the quality or safety of our Service.
Additional Rights for Users residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska and Montana

In addition to the rights listed above common to all Users in the United States, as a User residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska and Montana you have

  • The right to opt out of the processing of your Personal Information for Targeted Advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
  • The right to freely give, deny or withdraw your consent for the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer.
Additional Rights for Users Residing in Utah and Iowa

In addition to the rights listed above common to all Users in the United States, as a User residing in Utah and Iowa, you have

  • The right to opt out of the processing of your Personal Information for Targeted Advertising.
  • The right to opt out of the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer.
How to Exercise Your Privacy Rights Under U.S. State Laws

To exercise the rights described above, please submit your request to us by contacting us via the contact details provided in this Privacy Policy.

For us to respond to your request, we must know who you are. We will not respond to any request if we are unable to verify your identity and therefore confirm the Personal Information in our possession relates to you. You are not required to create an account with us to submit your request. We will use any Personal Information collected from you in connection with the verification of your request solely for verification and shall not further disclose the Personal Information, retain it longer than necessary for purposes of verification, or use it for unrelated purposes.

If you are an adult, you can make a request on behalf of a child under your parental authority.